Produced for St. Thomas Health Systems (now Ascension) These brochures for new patients beginning radiology were designed to reduce their anxiety and put their minds at ease.
Imagine a teaser campaign for a hospital in Lexington KY with concierge style services. Now imagine a new brand identity. All of this adding up to, according to the marketing director of LifePoint Health, the most successful opening of a hospital in their history.
Colonoscopy is no one's favorite subject. So we broke the ice with humor. The customizable ads were used nationwide by affiliated Amsurg centers
You may be seeing a pattern developing here. Humor. It's one of the best ways to market awkward subject matter. Because it just works.
Ads designed to let local heart patients know that a Vanderbilt affiliated Heart Center was the local choice.
A solution to make referrals easy. A combination folder/brochure/referral info carrier all in one.
