These five ads for Jones feature an easily adaptable format for their new communities along with a very special Covid-era promotion.
Boards that promoted the enjoyable lifestyle as much as the beautiful homes of Ole South Builders.
These ads are each one-off concepts for special promotions or unique selling points for Jones.
Branding ads for a St. Louis homebuilder that make a timeless statement. Better materials make for a better house. So effective, the concept ran for over 3 years.
They say that the sense of smell is the most memorable. So I figured that short of an actual "scratch and sniff" ad, this was the next best thing.