This incredibly simple but beautiful concept was an "all media" campaign using print ads, POP, on-sight video and well as social and direct mail.
The idea translated beautifully into this simple video opening
MTE - Co-op Month
It's been over 80 years since Franklin Delano Roosevelt enacted the new deal. It helped create a co-op system that brought electricity to the rural people of the United States. Middle Tennessee Electric wanted to remind their members of the fact they benefit from what was a desperately needed not-for-profit utility.